Can a 'Silver' like me learn social media marketing?

If you intend to start a business, it would be wise to learn about digital marketing, whether you decide to do your own, employ an expert or use an agency. It’s fine and possibly preferable to use agencies for this type of work but they can be costly and if you don’t understand it, you will not be able to evaluate their work.

This blog post is about social media marketing (SMM) and more specifically, business to consumer SMM, one of the available channels of digital marketing,

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Is Twitter Worth The Bother?

I set up Twitter about 10 years ago but couldn’t make any sense of it, so I just forgot about it. I suppose I’m pretty much a Twitter virgin.

This post is about my encounters with Twitter, one of the social networking sites I am exploring that could help me promote my new blog. Although I have used B2B marketing methods for decades, I have no hands-on experience of social media apart from LinkedIn and Facebook and I need to learn.

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