If you intend to start a business, it would be wise to learn about digital marketing, whether you decide to do your own, employ an expert or use an agency. It’s fine and possibly preferable to use agencies for this type of work but they can be costly and if you don’t understand it, you will not be able to evaluate their work.

This blog post is about social media marketing (SMM) and more specifically, business to consumer SMM, one of the available channels of digital marketing,